Privacy Policy

OUR PRIVACY POLICY

This policy applies to information we collect when you use our websites, shop in our stores or otherwise interact with us as described below.

We may change this Privacy Policy from time to time. If we make changes, we will provide you with additional notice (such as adding a statement to the homepages of our websites or sending you an email notification). We encourage you to review the Privacy Policy whenever
you interact with us to stay informed about our information practices and the ways you can help protect your privacy.

INFORMATION YOU PROVIDE TO US

We collect information you provide directly to us. For example, we collect information when you use our websites; shop in our stores; call us on the phone; create an online
account; sign up to receive our emails; request a catalog; participate in a sweepstakes, contest, promotion or survey; communicate with us via third-party social media sites;
request customer support; apply for a job or otherwise communicate with us. Providing your personal information to us is voluntary; however, if you do not provide some or all of
the information we request, we may not be able to provide you with certain products, services or information.

The types of information we may collect include your name, email address, zip or postal code, billing address, shipping address, phone number, payment card information, product
preferences, demographic information and any other information you choose to provide.

In some cases, we may also collect information you provide about others, such as when you purchase a gift card for someone and request that we deliver it electronically, create
and share a “wishlist” or decide to purchase and ship products to someone. We will use this information to fulfill your requests and will not send marketing communications to
your contacts unless they separately opt in to receive communications from us.
INFORMATION WE COLLECT AUTOMATICALLY

We automatically collect certain information about you when you access or use our websites or transact business with us, including:
Log-in Information: We collect information about your use of our websites, such as the type of browser you use, access times, pages viewed, your IP address and the referring
link through which you accessed our websites.
Transaction Information: When you purchase or return a product, we collect information about the transaction, such as product details and the date and location of the
purchase/return.

We may use cookies and other tracking technologies to collect information about you when you interact with our websites or emails. For more information about cookies and how to
disable them, please see cookies and other tracking technologies.
INFORMATION WE COLLECT FROM OUR PARTNERS AND OTHER SOURCES

We may also obtain information about you from other sources and combine that with information we collect about you. For example, we collect information from local postal
services’ national change of address databases to verify and update mailing addresses.
USE OF INFORMATION

We may use information about you for various purposes in order to:
Facilitate and improve your in-store and online shopping experiences
Provide the products and services you request, process transactions and send you related information including confirmations and receipts
Respond to your comments, questions and requests and provide customer service
Communicate with you about products, services, offers, promotions, rewards and events and provide news and information we think will be of interest to you. (For information on
how to manage these communications, please see Your Choices.)
Manage your online account(s) and send you technical notices, updates, security alerts and support administrative messages
Personalize your online experience and provide advertisements, content or features that match your profile and interests
Monitor and analyze trends, usage and activities
Process and deliver contest, promotion and sweepstakes entries and rewards
Link or combine information we get from others to help understand your needs and provide you with better service
Carry out any other purpose for which the information was collected
SHARING OF INFORMATION

We may share information about you as follows:
With vendors, consultants and other service providers who need access to such information to carry out work on our behalf
With our business partners and other third parties for purposes of sending their own direct mail, with your consent
In response to a request for information, if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any
applicable law, rule or regulation
If we believe your actions are inconsistent with our user agreements or policies, or to protect the rights, property and safety of us or any third party
In connection with, or during negotiations of any merger, sale of company assets, financing or transfer of all or a portion of our business to another company
With your consent or at your direction

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you. To find more information about our policies and practices with
respect to service providers outside of your country of residence, please contact us.

COOKIES AND OTHER TRACKING TECHNOLOGIES

We may use cookies, web beacons (also known as “tracking pixels”) and other tracking technologies to collect information about you when you interact with our websites or
emails, including information about your browsing and purchasing behavior. We may combine this information with other information we collect about you and use it for various
purposes, such as: improving our websites and your online experience, understanding which areas and features of our sites are popular, counting visits, understanding campaign
effectiveness, tailoring our communications with you, determining whether an email has been opened and links within the email have been clicked and other internal business
purposes.

We engage third parties to serve advertisements on our behalf across the Internet and to provide analytics services. These entities may use cookies, web beacons and other
technologies to collect information about your use of our websites, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion
information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and
content targeted to your interests on our websites and other websites and better understand your online activity.

SECURITY

We take reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

STORAGE OF PERSONAL INFORMATION

We use, process and store personal information as long as is necessary for the purposes described in this Privacy Policy or, otherwise, as needed to comply with applicable law
and internal company policies. We use secure methods to destroy personal information when it is no longer needed, including use of reasonable technical and physical security
measures to avoid unauthorized access to or use of the personal information after it is disposed.

CHILDREN

We do not knowingly collect any personal information from children under the age of 13. We do not sell products for purchase by children. All children's products we sell are for
purchase by adults only.
YOUR CHOICES

ONLINE ACCOUNT INFORMATION

You may update, correct or delete your online account information at any time by logging into your account and navigating to the “My Account” page or by contacting
sales@lightkelvin.com. You can also contact sales@lightkelvin.com if you wish to deactivate your online account, but note that we may retain certain information as required by law
or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

PROMOTIONAL COMMUNICATIONS

You have the option to join our mailing list and consent to receive marketing or promotional information from us.

You can opt out of receiving promotional communications from us at any time by doing the following:
To opt out of direct mail (such as catalogs and postcards): Log in to your online account and adjust your settings under the “Catalog Preferences” page or contact customer
service at sales@lightkelvin.com.
To opt out of promotional emails and text messages: Follow the instructions provided in those communications or contact customer service at sales@lightkelvin.com.
Please note that even if you opt out of receiving promotional communications, we may continue to send you non-promotional emails, such as those about your account or our ongoing
business relations.

To unsubscribe from marketing communications, please contact customer service at sales@lightkelvin.com.
If you have any questions about this Privacy Policy, please contact us at:

sales@lightkelvin.com